Newsbeat spoke to insiders to see what the top five drinks industry tricks are.
A more cynical man than I would translate this as "We spent the day in the pub chatting to the barmaid."
The 'tricks' include "Skilled Staff" (the swine!) and "Cocktails" (how could they?!). The article could more accurately be called 'Five ways bars use best practice to make your buy their booze', but when it comes to the demon drink there is no such thing as competing for market share.
Go have a read, but hold back the rage as you discover how those tricksters in the drinks industry take advantage of people who go to the pub with the best of intentions and end up being sold alcohol against their will.
"I've worked in bars which just refused to hire unattractive staff," 24-year-old David told Newsbeat.
And noticed those frosted "extra cold" pumps covered in condensation? They're the latest marketing gimmick.
How do these people sleep at night?