As already noted, there is good evidence that health promotion interventions at a societal level (such as increasing the unit price of alcohol) are more effective than health education messages directed at adolescents.
An interesting choice of words in the parentheses there, as we don't currently price alcohol by the unit. (No country does, so from whence does this "good evidence" come?) We can hardly increase the unit price when we don't charge by the unit.
Slip of the tongue? Perhaps the RCP expected minimum pricing to be law by the time their report came out. Or perhaps they were just getting ahead of themselves.
Either way, if those moral imbeciles in Westminster do give minimum pricing the green light, you can expect to see the words "increasing the unit price of alcohol" in every document from Alcohol Concern, the RCP and the BMA for years to come. Once that Pandora's Box is open, the demands for the unit price to rise will be endless and unforgiving.